The Wall Street Journal reported today that several colleges, including the University of Colorado, are protesting a new Anheuser-Busch campaign that is using college team colors on cans of Bud Light.
Now I haven't actually seen one of these yet, but I presuming it's a black and gold can of beer, and I hope I find one since it appears they may quickly become collector items. The cans don't actually use the school logo, just a creative design of the colors.
Now, the Federal Trade Commission has stepped in, also expressing "grave concern" that the campaign encourages underage and binge drinking on campuses.
CU has worked hard to create good programs on its campus to discourage dangerous binge drinking, but having a bit huff fit about the colors on a beer can escapes me a little bit. What I really think is happening is the universities are trying to protect their lucrative licensing dollars. The WSJ reports that Collegiate Licensing Co., which represents about 200 colleges and sports organizations, said some 25 schools protested the distribution of these color beer cans near their campuses.
The campaign, with 27 different color combinations, started this month and Anheuser-Busch says it simply wanted to connect with sports fans.
Beer can collectors (I'm not one ... too many other collections.) will be scrambling I am sure to get all 27 color combos. And what's next -- NFL colors? Oh yeah, orange and blue Bud Lights! I see tailgate party sales soaring.