A longtime Boulder entrepreneurial publishing company, Inside Communications, Inc (ICI), the parent company of VeloNews, Inside Triathlon, VeloPress, VeloGear, VeloSwap and their Web sites, is telling their own story online of how they got started in 1986 with an idea over dinner at a trade show.
The company recently agreed to be purchased by the Competitor Group, which publishes Competitor and Triathlete magazines. Competitor Group is owned by Falconhead Capital, a New York private equity firm.
The story presents an inside look at how the company literally rode the wave of the popularity of bicycling and bike racing, and, of course, what better place to do that than the bicycling capital of the world, Boulder, Colorado.
The story is written by John Wilcockson, one of the founders of the first magazine called Inside Cycling with Susan Eastman and Felix Magowan.
Boulder gets a lot of attention for many things, including biking, climbing, natural foods, tech entrepreneurs, to name a few, but what is not always mentioned is how the city also has been a very strong arena for several successful and entrepreneurial publishing and event companies, including Inside Communications; New Hope Media (sold to Penton); Nexus Publishing (a holistic health and spirituality journal); SKI and Skiing magazines, (both owned by Bonnier Corporation, which also operates Warren Miller films) and a large number of newspaper and magazine publishers in a relatively small market.
We kept a database of publishers at Boulder County Business Report, sold earlier this year to Cincinatti-based Brown Publishing, and at last count, there were about 23 newspapers of all sizes just in the Boulder Valley area. And that does not count several free circulation magazines such as Elephant Journal, with a New Age and yoga niche, and Boulder Magazine, published by Brock Publishing. You'll also find niche trade magazines, such as Solar Today, published by the Boulder-based American Solar Energy Society.
Having run the Business Report for years, I had many good employees recruited away to other local publishing companies, but I also recruited several staffers to our papers from their ranks.
As always, it's a fairly small world in Boulder, and publishers keep tabs on one another. Fortunately, the city is a magnet for talented writers, photographers and designers, many willing to leave the larger city markets for the quality of life Boulder offers.